Do you know what holiday charitable events and causes your small retail store will be participating in this season? Your big competitors do. In July, MediaPost reported that national retailers including Macy’s, Kohl’s and Men’s Wearhouse were already launching cause-related holiday marketing campaigns. Macy’s offered a shopping pass for $5 that […]

Digital signage is becoming more common and with good reason. Many studies have shown that digital signage can help encourage impulse buying, increase customer interaction and satisfaction, and make a brand more memorable. If you’re getting started with digital signage, you probably already know that there are several components that […]

Office Halloween costume ideas are not just a fleeting trend – they represent a vibrant manifestation of the widespread Halloween enthusiasm. Delving into the figures from the National Retail Federation’s annual survey, a staggering $9 billion was projected to be spent by Americans in 2018, with a significant portion, approximately $3.2 […]

For the eleventh consecutive month, the Adobe Digital Price Index (DPI) indicates a decline in online prices, shedding 1.6% compared to July 2022. This drop should capture the attention of small business owners, especially those operating online storefronts, as it holds significant implications for both market positioning and inventory decisions. […]

The latest Consumer Price Index (CPI) data suggests inflationary pressures in the U.S. are easing, yet the numbers remain above the Federal Reserve’s desired 2% threshold. As the Bureau of Labor Statistics reported, the CPI rose by 3.2% year-over-year in July, slightly less than anticipated. This monthly increase was largely […]

There’s been a significant change for small business owners looking to benefit from the Small Business Administration’s (SBA) disadvantaged business program. Following a recent federal court ruling, the Small Business Administration (SBA) has halted adding new entrants to its disadvantaged business program. The U.S. District Court for the Eastern District […]

With Summer fast approaching, it’s time to think about potential Summer business ideas that could work for the season. Summer tends to be a better time to launch a new business since people are more likely to spend money on seasonal businesses and new businesses. This article will explore how […]

“I run a small insurance agency. Last fall some of my staff asked to dress up at Halloween in costumes, but I said no. However, I noticed some tellers at our community bank dressed up. And now my employees have asked again whether they can wear costumes this year on […]

From gift wrapping to Christmas trees, department store Santa’s and beyond, what started as a religious holiday has taken on commercial significance. Entrepreneurs, marketers and businesses large and small have certainly all played a role. But how did Christmas become so commercialized? Read on for a detailed overview. Christmas Ornaments […]

It’s no secret that the popularity of craft beers is on the rise. In fact, it’s something better described as an explosion in popularity. Hops have two purposes in beer production. Hops preserve beer and provide flavor. All craft beer brewers need to continuously order hops. As the number of […]